MEET THE TEAM

PARTNERS

Flavio Augusto Penna

Founding partner

25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.

LATEST POSITIONS

Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management

Marco Cirillo

Founding partner

30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.

LATEST POSITIONS

Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion

Margarida Neves

Founding partner

30 years of experience working for Johnson & Johnson in Europe and specially in Southern Europe with focus on unleashing the power of leadership and strategy to transform organizations and drive growth.

LATEST POSITIONS

Area Managing Director Southern Europe for Johnson & Johnson Consumer Health
Managing Director Iberia for Johnson & Johnson Consumer Health
Head of Sales Iberia for Johnson & Johnson Consumer Health
Country Director Portugal for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Leadership & Organisation
Business Strategy
Sales & Marketing
General Management

Luc Huys

Partner

30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.

LATEST POSITIONS

Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Leadership & Organization
Business Strategy
Sales & Marketing
General Management

Luc Poppe

Partner

Broad multi-functional & multi-cultural background with over 25 years of experience in Johnson & Johnson and Unilever. Growing business by translating and leading Corporate Strategy into organic and inorganic initiatives for Business Development.

LATEST POSITIONS

Founder & Managing Partner, Sentosa Partners
Managing Director Consumer Goods & Retail, The CFI Group
Head of Business Development EMEA for Johnson & Johnson Consumer Health
Marketing Director Europe for Unilever, Europe
Business Operations Director for Unilever, Europe

MAIN AREAS OF EXPERTISE

Strategic Alliances
Business Development
Divestitures
Mergers & Acquisitions

ASSOCIATES

César Val

Associate

Senior FMCG, Beauty & Luxury International Executive with over 20 years of experience, leading multicultural and cross-functional teams in Europe and the Middle East. Brand builder expert, with strong credentials on unleashing value, driving top & bottom-line growth and successfully managing business transformations within complex business scenarios.

LATEST POSITIONS

Founder and Managing Director CEVAL Consulting LLC.
Board Member Puig in Saudi Arabia
General Manager Puig in the Middle East
Commercial Director Puig in Spain
Commercial Director Nutrition & Santé Spain and Portugal
Head of Sales Danone Waters Spain

MAIN AREAS OF EXPERTISE

Strategic Go-to-Market definition
Organizational Transformations
Revenue Growth Management
Sales and Marketing

Adam Leaf

Associate

Chartered Mechanical Engineer with over 30 years experience working for multinational FMCG and Life Sciences Companies, including Johnson & Johnson, GSK, Diageo and Mars with a focus on Manufacturing, Supply Chain Planning, Product Lifecycle Management and New Product Introduction

LATEST POSITIONS

CEO & Founder, Leaf Consultants Limited
Director R&D Deployment EMEA for Johnson & Johnson Consumer Health
Director R&D Processes & Systems EMEA for Johnson & Johnson Consumer Health
Head of Lifecycle Management Centre of Excellence EMEA for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Programme & Project Management
Process Improvement & Optimisation
Master Black Belt in Lean Thinking

Alison Hatherall

Associate

28 years of experience in Marketing working as coach, facilitator and trainer for multiple companies and specially Johnson & Johnson with focus on inspiring people and teams to develop marketing skills, unleash creativity for innovation and drive change to overcome business challenges.

LATEST POSITIONS

Coach, Facilitator and Trainer
Director Marketing Training for Johnson & Johnson Vision Care
Global Director New Marketing Programming for Johnson & Johnson Consumer Health
Regional Director Marketing Excellence EMEA for Johnson & Johnson Consumer Health
Franchise Lead Beauty Teens Brands EMEA for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Marketing Coaching & Training
Marketing Capabilities

Ana Gonzalez

Associate

20 years of experience in Media, Marketing and Communications leading media and communications multinational groups to deliver change and innovation for clients such as Mapfre, Tiffany, Tous and Warner Bross.

LATEST POSITIONS

Entrepreneur, Founder of Recordarium
Managing Director Spain for Universal McCann
Managing Director Spain for Initiative

MAIN AREAS OF EXPERTISE

Media Management
Communications
Innovation

Bernhard Brower

Associate

25 years of experience in Consumer Health & Personal Care in both Europe and North America driving innovation and top line growth through business technology strategy and implementation.

LATEST POSITIONS

CIO EMEA for Johnson & Johnson Consumer Health
CIO North America for Johnson & Johnson Consumer Health
Global Vice President Digital Transformation for Johnson & Johnson Consumer Health
Global Vice President IT R&D, Regulatory Affairs and HCC for Johnson & Johnson Consumer Health
Vice President IT for McNeil OTC Products

MAIN AREAS OF EXPERTISE

Acquisition and Integration of Businesses
Digital Transformation
Business Intelligence
eCommerce
Human Centered Design

Neil Dickenson

Associate

More than 30 years of experience in local, regional and global leadership roles in Consumer Goods and Healthcare Marketing & Sales . Specialist expertise in brand marketing and international sales, with recent experience focused on salesforce optimisation and sales technology implementation.

LATEST POSITIONS

Senior Director, Retail Excellence, EMEA
Regional Senior Customer Director, APAC
Senior Director, Shopper & Customer Strategy, EMEA
European Marketing Director, Oral Care & Topical Healthcare
Marketing Director/Business Unit Head, Johnson & Johnson Consumer UK
Global Customer Director

MAIN AREAS OF EXPERTISE

Brand strategy
Key account management and customer marketing
Salesforce optimisation

Gabrielle Kilpatrick

Associate

25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.

LATEST POSITIONS

Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Consumer Insights
Innovation

Jaime Veiga

Associate

20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.

LATEST POSITIONS

Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble

MAIN AREAS OF EXPERTISE

Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation

Carlos Oliveira

Associate

More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.

LATEST POSITIONS

Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)

MAIN AREAS OF EXPERTISE

Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching

José Luis Nuñez

Associate

30 years of experience working for healthcare companies both at local and European levels managing technical areas in Regulatory & Medical Affairs as well as leading commercial areas in Professional Marketing, Business Development and Corporate Communications.

LATEST POSITIONS

Head of Professional Marketing Southern Europe for Johnson & Johnson Consumer Health
Head of Corporate Communications Southern Europe for Johnson & Johnson Consumer Health
Head of Regulatory & Medical Affairs Spain for Johnson & Johnson Consumer Health
Head of Regulatory & Technical Spain for GSK

MAIN AREAS OF EXPERTISE

Regulatory & Medical Affairs
Professional Marketing
Corporate Communications

José Manuel Pérez-Espín

Associate

28 years of diverse and rounded experience in Human Resources working to scale up the talent and organizational agenda for multinationals in Consumer Goods and Healthcare.

LATEST POSITIONS

Founder of Spin Your Talent
Human Resources Director Iberia for Actelion
Human Resources Director Iberia for Johnson & Johnson Consumer Health
Human Resources Business Partner Iberia for Diageo
Organization & People Development Manager Latin America & Europe for Diageo

MAIN AREAS OF EXPERTISE

Talent Management
Change Management
Leadership Development
Works Council Negotiation

Dr. Norbert Troendle

Associate

20 plus years of experience in the area of manufacturing and operations working for companies in Consumer Health and Phatmaceuticals. Experienced leader managing manufacturing sites sites to serve cross-functional matrix organizations in multinational environment.

LATEST POSITIONS

Managing Director & Site Leader for McNeil AB in Helsingborg, Sweden
Senior Director External Operations EMEA for Johnson & Johnson Consumer Health
Senior Director Liquids & Creams Business Unit and Warehouses for Johnson & Johnson in Beerse, Belgium
Head of Technical Operations for Johnson & Johnson in Gurabo, Puerto Rico
Director of Production Pharma, MD&D and Packaging Operations for Johnson & Johnson in Schaffhausen, Switzerland
Manager Quality Control Cleaning Validation for Vetter GmbH, Germany

MAIN AREAS OF EXPERTISE

Pharmaceutical & Consumer Health Manufacturing and Operations
Operations Strategy
Site Audit Readiness for FDA
Process Excellence with focus on Lean

Dr Stephen Raven

Associate

Over 30 years of international experience in Research and Development in multinational Healthcare and FMCG companies, in multicultural leadership roles at regional and global levels. Strong track record in delivering organisational transformations and driving growth through Innovation across Healthcare and consumer products.

LATEST POSITIONS

Global Vice-President of R&D for Europe and Global Healthcare for Johnson & Johnson Consumer Health (Switzerland, Sweden)
Vice President R&D Europe, Novartis Healthcare (Switzerland)
Innovation Head, Europe, Novartis Healthcare (Switzerland)
Group Category Head, New technologies, RB (UK)
Head of Healthcare, NPD, Boots Healthcare International (UK)
Product Development Leader, Unilever (UK, Italy, Philippines)

MAIN AREAS OF EXPERTISE

Delivering Innovation for Healthcare and Consumer products using both internal and external sources.
Optimization of organization structures and innovation processes within diverse multicultural R&D environments.
Innovation Portfolio optimization

Rachele Soliera

Associate

30+ years of experience split between commercial leadership roles at Procter & Gamble and Johnson & Johnson, and Independent Management Consulting, Commercial Trainer & Business Facilitator. Certified in very innovative and user-centric methodologies such as LEGO® SERIOUS PLAY®

LATEST POSITIONS

Independent consultant since 2007 working on different markets and categories (focus on Mass Market, Perfumery, Commercial Pharmacy, Optical), with a wide range of customers different in size and nature.
I developed the Sales Design Process®, a unique consultative and experiential Training Program combining specific sales topics with very innovative methodologies and tools.
Sales & Trade Marketing Director Johnson & Jonson Vision Care Italy Sales Director Johnson & Johnson Consumer Health Italy

MAIN AREAS OF EXPERTISE

Business Designer & Strategy Consultant
Sales & Commercial Trainer
Lego® Serious Play®

Rainer Smaga

Associate

29 years of experience in the areas of Operations and Quality Assurance developing and implementing strategic initiatives as well as building robust quality systems across manufacturing networks and operating companies.

LATEST POSITIONS

Senior Director Business Quality EMEA for Johnson & Johnson Consumer Health
Senior Director Business Quality & Compliance Strategic Initiatives, Global
Manufacturing Network for Johnson & Johnson Consumer Health
Director Quality, Feminine Care Manufacturing Network for
Johnson & Johnson Consumer Health
Manager Strategic Sourcing & Contract Manufacturing for Johnson & Johnson Consumer Health

MAIN AREAS OF EXPERTISE

Quality Assurance, Strategy and Systems
Process Design
Supplier & Contract Manufacturing Assessment

Dr. Thomas Haffner

Associate

24 years of experience in R&D and Business Development, leadership roles in medium-sized pharma and consumer healthcare companies. Strong expertise in product innovation and development, portfolio management and expansion strategies for OTC medicines and other Consumer Healthcare products. Extensive network to technology and manufacturing companies.

LATEST POSITIONS

Founder thaff healthcare consulting
Co-Founder key.force
Managing Director of red otc development
Executive Director Business Development Midas Pharma
Director R&D Lichtwer Pharma.

MAIN AREAS OF EXPERTISE

R&D and Regulatory Affairs of Self-medication products of all legal classes
Sourcing of innovative technology and manufacturing partners
OTC/CHC product markets in Europe
Product Licensing Business

Sotiris Tzakilzoglou

Associate

35 years of experience working mainly for Johnson & Johnson in local and regional leadership roles within Finance, establishing systems and processes for superior, sustainable results. Extensive Management Consulting experience in broad business areas.

LATEST POSITIONS

Partner in STS Business Partners – Management Consulting
Regional Finance Director Southern Europe for Johnson & Johnson Consumer Health
Regional Finance Director Central & Eastern Europe for Johnson & Johnson Consumer Health
Finance Director Greece for Johnson & Johnson Consumer Health
Senior Management Consultant for Addax S.A.

MAIN AREAS OF EXPERTISE

Financial Management
Business Processes & Systems Implementation
Strategic Business Review

Sylvie Legenne

Associate

25 years of experience in local, regional and global leadership roles in the areas of Professional Sales & Marketing for Consumer Health companies. Noticeable passion and in-depth knowledge in the categories of Dermatology and Skin Care.

LATEST POSITIONS

Founder, Skin Link Consulting
Global Vice-President of Professional Sales & Marketing for Johnson & Johnson Consumer Health
Regional Director of Professional Sales & Marketing EMEA for Johnson & Johnson Consumer Health
Marketing Director US for Ortho Dermatologics
Associate Director Thermal Spa for Avene, France

MAIN AREAS OF EXPERTISE

Professional Marketing Transformation
Skin Care Claims & Innovation

Dr. Matthias Hauser

Associate

23 years of experience in local and regional functions for Johnson & Johnson Consumer: R&D, Communications, Scientific Relations and Sustainability. Broad network to health experts, NGOs and associations, as well as sustainability stakeholders, passion for science, sustainability, dermatology and skincare

LATEST POSITIONS

Founder of SPEctical (sustainability consulting)
Senior Manager Sustainability Standard Development at ZNU (Center for Sustainable Leadership at University Witten/Herdecke, Germany)
Associate Director Scientific Relations, Communications and Sustainability at Johnson & Johnson Consumer, Germany
Research Fellow Engineered Products at Johnson & Johnson R&D Consumer EMEA
Distinguished Scientist at Johnson & Johnson R&D Consumer EMEA

MAIN AREAS OF EXPERTISE

Sustainability: strategy and development, employee motivation
Product development of cosmetics, nonwoven and feminine hygiene products
Scientific communication about ingredients and skincare
NGO and crisis management

Barton Warner

Associate

30 years experience in health and wellness general management and brand building with Procter & Gamble, Johnson & Johnson, Boots and Bayer. Now CEO of R3SET, a new brand focused on stress management. Deep understanding of US wellness market.

LATEST POSITIONS

Founder & CEO R3SET
VP General Manager Bayer Dermatology
VP Head of Strategy, Chief Marketing Officer Bayer Consumer Health
Chief Marketing Officer Boots Healthcare International
Franchise Director, Marketing Director Johnson & Johnson Europe
Brand Manager, Procter & Gamble

MAIN AREAS OF EXPERTISE

Omni Channel General Management
Entrepreneurship
Innovation in large and small enterprises

Dr. Karin Lochte

Associate

28 years international experience as senior executive in Research & Development for Consumer Health products. Highly expert in product design, innovation, circularity strategy and external partnering. Strong network with scientific bodies, industry and trade associations.

LATEST POSITIONS

R&D lead: innovation and sustainability strategy for Feminine Hygiene
R&D lead: supply chain driven project pipeline to ensure profitability, compliance and supply security
R&D associate director: development of products manufactured at external contractors, sourcing strategy to bring new technologies and supply localization

MAIN AREAS OF EXPERTISE

Innovation: technology scouting and assessment, start-up mentoring
Circularity: Development of new materials for engineered products #material reduction #recyclability #reusability #biodegradability
External collaboration with institutes, suppliers, trade associations
Industry fields: fiber, nonwoven, textiles, Feminine Hygiene, Baby & Adult care, woundcare

Marc Thibiant

Associate

Experienced CEO with a strong operations focus and track record of innovation, growth and profitability turnaround in entrepreneurial consumer healthcare organisations.

LATEST POSITIONS

Founder, AgileCare
General Manager France for Omega Pharma
General manager France & Benelux for Novartis Consumer Health
Strategy Head Europe/MEA for Novartis Consumer Health
Business Development Head Europe for NutraSweet
Marketing Director OTC Eastern Europe for Pfizer

MAIN AREAS OF EXPERTISE

Expertise in business strategy, marketing, SFE, and business development
Sales acceleration and profitability turnaround
Broad experience in leadership & organization
Focus on innovative & dynamic customer and consumer strategy

Hans Van Hees

Associate

28+ years of experience in local, regional and global leadership roles across Development, Operations and technical functions across Pharmaceuticals, Consumer Health and Medical devices. In depth experience running large plants and plant networks, global technical organizations through growth, change and turnaround. Passion for technology innovation.

LATEST POSITIONS

Chief Technology Officer, PRG Inc
Vice president global Small Molecule API manufacturing, Janssen Pharmaceutical
Vice President Global Manufacturing Science and Technology, Johnson & Johnson Consumer
Vice President Global Technical Operations, Johnson & Johnson Consumer
Vice President, Johnson & Johnson Supply Chain System (corporate)
Vice President Global Manufacturing, Johnson & Johnson Vision Care

MAIN AREAS OF EXPERTISE

Operations & Supply chain Strategy development and execution
Development & Technology transfer
Organizational design and change management (incl growth, turnaround and major corporate level strategy development)

ADVISORS

Guy Berechit

Advisor

Board of Directors Member for Topix Pharmaceuticals
Former President Skin Care for GSK Consumer
Former President Beauty Care EMEA for Johnson & Johnson Consumer Health
Former President Consumer Products US for Johnson & Johnson Consumer Health

guyberechit@hotmail.com

Jose Antonio Justino

Advisor

Entrepreneur
Former Company Group Chairman EMEA for Johnson & Johnson Consumer Health
Former Executive Vice President Latin America for Johnson & Johnson Consumer Health
Former President Brazil for Johnson & Johnson Consumer Health
Former President Colombia for Johnson & Johnson Consumer Health

jaj500@hotmail.com

Janaina Betteley

Advisor

Co-Founder & CEO at Unamano
Managing Partner Europe at Integration Consulting
Director Argentina at Integration Consulting

janaina.betteley@gmail.com