Organizational Design & Governance
Based on strategic priorities and business environment, review structure and governance in order to set up a lean and effective organizational design model with clear accountabilities, decision rights and collaboration linkages.
Change Management
Structured approach to proactively manage the impact of business transformation strategies at the individual and organizational levels. Support leadership on: (1) articulating and communicating the case for change, (2) addressing people awareness, embracement and contribution to the change and (3) deploying appropriate rituals and tools to facilitate the process.
Capabilities Mapping & Development
Assessment to understand strengths and weaknesses on key capabilities to develop a pragmatic development plan based on a simple and effective methodology.
Advising & Coaching
Continuous or adhoc support to individual leaders and/or leadership teams leveraging the expertise and experience of our associates on overall and specific business matters or on personal and teams development.
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Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Margarida Neves
Founding partner
30 years of experience working for Johnson & Johnson in Europe and specially in Southern Europe with focus on unleashing the power of leadership and strategy to transform organizations and drive growth.
LATEST POSITIONS
Area Managing Director Southern Europe for Johnson & Johnson Consumer Health
Managing Director Iberia for Johnson & Johnson Consumer Health
Head of Sales Iberia for Johnson & Johnson Consumer Health
Country Director Portugal for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organisation
Business Strategy
Sales & Marketing
General Management
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
José Manuel Pérez-Espín
Associate
28 years of diverse and rounded experience in Human Resources working to scale up the talent and organizational agenda for multinationals in Consumer Goods and Healthcare.
LATEST POSITIONS
Founder of Spin Your Talent
Human Resources Director Iberia for Actelion
Human Resources Director Iberia for Johnson & Johnson Consumer Health
Human Resources Business Partner Iberia for Diageo
Organization & People Development Manager Latin America & Europe for Diageo
MAIN AREAS OF EXPERTISE
Talent Management
Change Management
Leadership Development
Works Council Negotiation
Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
Category Growth Strategy
Outline of the levers for the category growth based on action-oriented data analysis and insight distillation which are translated into effective strategies and plans to realise business growth.
Perfect Store Execution
Definition of executional principles, guidelines and metrics to increase sales and maximize return by point of sale, through the maximisation of impact in the assortment, visibility and promotion or recommendation (AVP) supported by an intuitive and easy to use tracking system.
Go-to-market Strategy
Set up of channel strategy with effective organizational structure and route-to-market to efficiently and effectively reach customers as well as development of holistic brand activation playbook in regard to price, promotion, assortment and visibility.
Revenue Growth Management
Review of executional principles, guidelines and metrics related to price, promotion, assortment and trade investment in order to maximize the impact of these activities across channels and geographies.
Sales Force Effectiveness
Review of sales calls quantitative parameters and practices to improve productivity and effectiveness through right sizing, routing and routines (scripts) of the sales force.
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Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
César Val
Associate
Senior FMCG, Beauty & Luxury International Executive with over 20 years of experience, leading multicultural and cross-functional teams in Europe and the Middle East. Brand builder expert, with strong credentials on unleashing value, driving top & bottom-line growth and successfully managing business transformations within complex business scenarios.
LATEST POSITIONS
Founder and Managing Director CEVAL Consulting LLC.
Board Member Puig in Saudi Arabia
General Manager Puig in the Middle East
Commercial Director Puig in Spain
Commercial Director Nutrition & Santé Spain and Portugal
Head of Sales Danone Waters Spain
MAIN AREAS OF EXPERTISE
Strategic Go-to-Market definition
Organizational Transformations
Revenue Growth Management
Sales and Marketing
Rachele Soliera
Associate
30+ years of experience split between commercial leadership roles at Procter & Gamble and Johnson & Johnson, and Independent Management Consulting, Commercial Trainer & Business Facilitator. Certified in very innovative and user-centric methodologies such as LEGO® SERIOUS PLAY®
LATEST POSITIONS
Independent consultant since 2007 working on different markets and categories (focus on Mass Market, Perfumery, Commercial Pharmacy, Optical), with a wide range of customers different in size and nature.
I developed the Sales Design Process®, a unique consultative and experiential Training Program combining specific sales topics with very innovative methodologies and tools.
Sales & Trade Marketing Director Johnson & Jonson Vision Care Italy Sales Director Johnson & Johnson Consumer Health Italy
MAIN AREAS OF EXPERTISE
Business Designer & Strategy Consultant
Sales & Commercial Trainer
Lego® Serious Play®
Branding
Brand Architecture. Review of the brand portfolio structure and segmentation based on relevant consumer needs assessing opportunities and creating a plan to maximize brand value through different strategies such as brand repositioning, line extension and product sizing.
Brand Positioning. Review of the brand positioning in regard to target, frame of reference, benefit, point of differentiation, reason to believe and supporting evidence assessing opportunities and creating a plan throughout the marketing mix to make the brand more unique and memorable.
Product Launch
Support of the product launch process on a specific phase or throughout the entire cycle from ideation and concept development to market activation.
Data Analytics for Actionable Insights
Review of the data and analytics ecosystem to set up a strategy and plan to advance on critical capabilities (training, data, metrics, reporting, systems, etc), increase business intelligence, install performance-based marketing and improve ROI.
Digital Marketing Transformation
Review of the digital ecosystem and strategic opportunity to set up a strategy and plan to transform digital marketing effectiveness in terms of organization, capabilities, channels, platforms, content and performance indicators.
Professional Marketing Upgrade
Review of the professional ecosystem assessing the role of healthcare professionals for a brand in order to set up a strategy and plan to transform professional marketing execution in terms of capabilities, content and media.
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Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Caroline Stephens
Associate
26 years of experience working for Johnson & Johnson in local, regional and global leadership roles in the areas of Digital & Marketing for Baby Care, Skin Care and overall Consumer Health. Strategic advisor of start-ups and scale-ups across the industries of Technology, Consumer Goods and Consumer Health.
LATEST POSITIONS
Founder, Verve Portfolio Ltd
Senior Director Digital Center of Excellence & Total Brand Experience EMEA for Johnson & Johnson Consumer Health
Regional Leader Digital Council EMEA for Johnson & Johnson Enterprise
Head of BabyCenter EMEA
Marketing Director UK for Johnson & Johnson Consumer Heath
MAIN AREAS OF EXPERTISE
Digital Marketing Transformation
Digital Technology Advising & Coaching
Media Strategy
Ana Gonzalez
Associate
20 years of experience in Media, Marketing and Communications leading media and communications multinational groups to deliver change and innovation for clients such as Mapfre, Tiffany, Tous and Warner Bross.
LATEST POSITIONS
Entrepreneur, Founder of Recordarium
Managing Director Spain for Universal McCann
Managing Director Spain for Initiative
MAIN AREAS OF EXPERTISE
Media Management
Communications
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Bridging strategy into action
Portfolio Strategy and Management
Portfolio Strategy. Development of specific framework with quantitative and qualitative elements to set business prioritisation and resources allocation principles by brands and products.
Portfolio Management. Development of specific framework assessing sales and profitability by customer and by product in order to identify opportunities for maximising the return of the portfolio.
Market Scan & Entry
Broad assessment of a specific market in regard to category dynamics, consumer drivers, competitive environment, trade structure, media landscape and regulatory environment in order to establish a winning positioning and strategy to enter in the market with a product or brand.
Strategic Planning
Development of Strategic Roadmap with clear definitions of Where to Play and How to Win priorities to achieve the strategic objectives and goals reflected on a 3 to 5 years forecast model.
GET TO KNOW THE EXPERTS
Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
High Impact
No time needed to warm up and settle in.
Focus quickly on the work in hand.
Seniority
Operating at Board level.
Gravitas & credibility. Used to lead business units, functions and departments.
Wide Expertise
Track record of completing a variety of assignments.
Depth and breadth in their area of expertise.
Transformational Focus
Focus on change, business turnaround, crisis management, transitions.
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Dr. Norbert Troendle
Associate
20 plus years of experience in the area of manufacturing and operations working for companies in Consumer Health and Phatmaceuticals. Experienced leader managing manufacturing sites sites to serve cross-functional matrix organizations in multinational environment.
LATEST POSITIONS
Managing Director & Site Leader for McNeil AB in Helsingborg, Sweden
Senior Director External Operations EMEA for Johnson & Johnson Consumer Health
Senior Director Liquids & Creams Business Unit and Warehouses for Johnson & Johnson in Beerse, Belgium
Head of Technical Operations for Johnson & Johnson in Gurabo, Puerto Rico
Director of Production Pharma, MD&D and Packaging Operations for Johnson & Johnson in Schaffhausen, Switzerland
Manager Quality Control Cleaning Validation for Vetter GmbH, Germany
MAIN AREAS OF EXPERTISE
Pharmaceutical & Consumer Health Manufacturing and Operations
Operations Strategy
Site Audit Readiness for FDA
Process Excellence with focus on Lean
Rainer Smaga
Associate
29 years of experience in the areas of Operations and Quality Assurance developing and implementing strategic initiatives as well as building robust quality systems across manufacturing networks and operating companies.
LATEST POSITIONS
Senior Director Business Quality EMEA for Johnson & Johnson Consumer Health
Senior Director Business Quality & Compliance Strategic Initiatives, Global
Manufacturing Network for Johnson & Johnson Consumer Health
Director Quality, Feminine Care Manufacturing Network for
Johnson & Johnson Consumer Health
Manager Strategic Sourcing & Contract Manufacturing for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Quality Assurance, Strategy and Systems
Process Design
Supplier & Contract Manufacturing Assessment
José Luis Nuñez
Associate
30 years of experience working for healthcare companies both at local and European levels managing technical areas in Regulatory & Medical Affairs as well as leading commercial areas in Professional Marketing, Business Development and Corporate Communications.
LATEST POSITIONS
Head of Professional Marketing Southern Europe for Johnson & Johnson Consumer Health
Head of Corporate Communications Southern Europe for Johnson & Johnson Consumer Health
Head of Regulatory & Medical Affairs Spain for Johnson & Johnson Consumer Health
Head of Regulatory & Technical Spain for GSK
MAIN AREAS OF EXPERTISE
Regulatory & Medical Affairs
Professional Marketing
Corporate Communications
Bernhard Brower
Associate
25 years of experience in Consumer Health & Personal Care in both Europe and North America driving innovation and top line growth through business technology strategy and implementation.
LATEST POSITIONS
CIO EMEA for Johnson & Johnson Consumer Health
CIO North America for Johnson & Johnson Consumer Health
Global Vice President Digital Transformation for Johnson & Johnson Consumer Health
Global Vice President IT R&D, Regulatory Affairs and HCC for Johnson & Johnson Consumer Health
Vice President IT for McNeil OTC Products
MAIN AREAS OF EXPERTISE
Acquisition and Integration of Businesses
Digital Transformation
Business Intelligence
eCommerce
Human Centered Design
Adam Leaf
Associate
Chartered Mechanical Engineer with over 30 years experience working for multinational FMCG and Life Sciences Companies, including Johnson & Johnson, GSK, Diageo and Mars with a focus on Manufacturing, Supply Chain Planning, Product Lifecycle Management and New Product Introduction
LATEST POSITIONS
CEO & Founder, Leaf Consultants Limited
Director R&D Deployment EMEA for Johnson & Johnson Consumer Health
Director R&D Processes & Systems EMEA for Johnson & Johnson Consumer Health
Head of Lifecycle Management Centre of Excellence EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Programme & Project Management
Process Improvement & Optimisation
Master Black Belt in Lean Thinking