Unterstützung von Führungskräften und Teams, um ihr Potenzial voll zu entfalten.
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Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Margarida Neves
Founding partner
30 years of experience working for Johnson & Johnson in Europe and specially in Southern Europe with focus on unleashing the power of leadership and strategy to transform organizations and drive growth.
LATEST POSITIONS
Area Managing Director Southern Europe for Johnson & Johnson Consumer Health
Managing Director Iberia for Johnson & Johnson Consumer Health
Head of Sales Iberia for Johnson & Johnson Consumer Health
Country Director Portugal for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organisation
Business Strategy
Sales & Marketing
General Management
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
José Manuel Pérez-Espín
Associate
28 years of diverse and rounded experience in Human Resources working to scale up the talent and organizational agenda for multinationals in Consumer Goods and Healthcare.
LATEST POSITIONS
Founder of Spin Your Talent
Human Resources Director Iberia for Actelion
Human Resources Director Iberia for Johnson & Johnson Consumer Health
Human Resources Business Partner Iberia for Diageo
Organization & People Development Manager Latin America & Europe for Diageo
MAIN AREAS OF EXPERTISE
Talent Management
Change Management
Leadership Development
Works Council Negotiation
Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
Kategorie wachstumsstrategie
Skizzierung der Wachstumshebel basierend auf zielorientierter Daten- und Einsichtsanalysen, die in wirkungsvolle Strategien und Pläne zur Realisierung des Geschäftswachstums umgesetzt werden.
Marteinführungsstrategie
Aufbau einer Kanalstrategie mit wirkungsvoller Organisationsstruktur und Marktzugang, um Kunden direkt zu erreichen sowie Entwicklung eines ganzheitlichen Handbuchs zur Markenaktivierung inkl. Preis, Promotion, Sortiment und Sichtbarkeit.
Perfekte ladenverwaltung
Auslegung von bewährten Verwaltungsprinzipien, Richtlinien und Metriken zur Steigerung des Umsatzes bzw. Maximierung der Rendite am Verkaufsort durch die Maximierung der Wirkung im Sortiment, Sichtbarkeit und Werbung oder Empfehlung, unterstützt durch ein intuitives und einfach zu bedienendes Nachverfolgungssystem.
Umsatzwachstumsmanagement
Überprüfung der Ausführungsprinzipien, Richtlinien und Metriken in Bezug auf Preis, Promotion, Sortiment und Handelsinvestitionen, um die Wirkung dieser Aktivitäten über Kanäle und Regionen hinweg zu maximieren.
Effektivität des außendienstes
Überprüfung der quantitativen Parameter und Praktiken der Verkaufsgespräche zur Verbesserung der Produktivität und Effektivität durch richtige Dimensionierung, Routen- und Rutinenplanung (Skripte) des Außendienstes.
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Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
César Val
Associate
Senior FMCG, Beauty & Luxury International Executive with over 20 years of experience, leading multicultural and cross-functional teams in Europe and the Middle East. Brand builder expert, with strong credentials on unleashing value, driving top & bottom-line growth and successfully managing business transformations within complex business scenarios.
LATEST POSITIONS
Founder and Managing Director CEVAL Consulting LLC.
Board Member Puig in Saudi Arabia
General Manager Puig in the Middle East
Commercial Director Puig in Spain
Commercial Director Nutrition & Santé Spain and Portugal
Head of Sales Danone Waters Spain
MAIN AREAS OF EXPERTISE
Strategic Go-to-Market definition
Organizational Transformations
Revenue Growth Management
Sales and Marketing
Rachele Soliera
Associate
30+ years of experience split between commercial leadership roles at Procter & Gamble and Johnson & Johnson, and Independent Management Consulting, Commercial Trainer & Business Facilitator. Certified in very innovative and user-centric methodologies such as LEGO® SERIOUS PLAY®
LATEST POSITIONS
Independent consultant since 2007 working on different markets and categories (focus on Mass Market, Perfumery, Commercial Pharmacy, Optical), with a wide range of customers different in size and nature.
I developed the Sales Design Process®, a unique consultative and experiential Training Program combining specific sales topics with very innovative methodologies and tools.
Sales & Trade Marketing Director Johnson & Jonson Vision Care Italy Sales Director Johnson & Johnson Consumer Health Italy
MAIN AREAS OF EXPERTISE
Business Designer & Strategy Consultant
Sales & Commercial Trainer
Lego® Serious Play®
Einsichtsanalyse als Grundlage für bestimmte Maßnahmen, digitale Transformation, neue Innovationsgebiete, kanalübergreifende Markteinführungen und Effektivität der Vertriebsmitarbeiter, um neue Herausforderungen und Chancen zu erkennen und darauf zu reagieren.
Branding
Markenarchitektur. Überprüfung der Struktur und Segmentierung des Markenportfolios auf der Grundlage relevanter Konsumbedürfnisse, Bewertung von Chancen und Erstellung von Plänen zur Maximierung des Markenwerts durch verschiedene Strategien, wie Markenpositionierung, Sortimenterweiterung und Produktgröße.
Markenpositionierung. Überprüfung der Markenpositionierung in Bezug auf Ziel, Bezugsrahmen, Nutzen, Differenzierungskriterien, Glaubwürdigkeit und unterstützende Nachweise, Bewertung von Chancen und Erstellung von Plänen für den gesamten Vertriebsmix, um Marken einzigartiger und einprägsamer zu machen.
Produkteinführung
Unterstützung des Produkteinführungsprozesses in einer bestimmten Phase oder während des gesamten Zyklus, von der Ideenfindung über die Konzeptentwicklung bis zur Marktaktivierung.
Datenanalyse für umsetzbare einsichten
Überprüfung des Daten- und Analyse-Ökosystems, um eine Strategie und einen Plan für die Weiterentwicklung kritischer Kompetenzen (Training, Daten, Metriken, Reporting, Systeme usw.) festzulegen, die Geschäftsintelligenz zu erhöhen, leistungsbasiertes Marketing zu etablieren und die Kapitalrendite zu steigern.
Digitale marketing-transformation
Überprüfung des digitalen Ökosystems und der Möglichkeiten, eine Strategie zu erarbeiten und zu planen, um die Wirksamkeit des digitalen Marketings in Bezug auf Organisation, Kompetenz, Kanäle, Plattformen, Inhalte und Leistungsindikatoren zu transformieren.
Aufwertung des marketings
Überprüfung des professionellen Ökosystems und der Rolle von Gesundheitsfachkräften bei der Unterstützung einzelner Marken, um eine Strategie und einen Plan für die Transformation des Marketings in Bezug auf Kompetenzen, Inhalte und Medien zu entwickeln.
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Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Caroline Stephens
Associate
26 years of experience working for Johnson & Johnson in local, regional and global leadership roles in the areas of Digital & Marketing for Baby Care, Skin Care and overall Consumer Health. Strategic advisor of start-ups and scale-ups across the industries of Technology, Consumer Goods and Consumer Health.
LATEST POSITIONS
Founder, Verve Portfolio Ltd
Senior Director Digital Center of Excellence & Total Brand Experience EMEA for Johnson & Johnson Consumer Health
Regional Leader Digital Council EMEA for Johnson & Johnson Enterprise
Head of BabyCenter EMEA
Marketing Director UK for Johnson & Johnson Consumer Heath
MAIN AREAS OF EXPERTISE
Digital Marketing Transformation
Digital Technology Advising & Coaching
Media Strategy
Ana Gonzalez
Associate
20 years of experience in Media, Marketing and Communications leading media and communications multinational groups to deliver change and innovation for clients such as Mapfre, Tiffany, Tous and Warner Bross.
LATEST POSITIONS
Entrepreneur, Founder of Recordarium
Managing Director Spain for Universal McCann
Managing Director Spain for Initiative
MAIN AREAS OF EXPERTISE
Media Management
Communications
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Strategie in die Tat umsetzen
Portfoliostrategie und -management
Portfolio-Strategie. Entwicklung von konkreten Rahmenbedingungen mit quantitativen und qualitativen Elementen zur Bestimmung der Geschäftspriorisierung und der Grundsätze für die Mittelzuweisung nach Marken und Produkten.
Portfoliomanagement. Entwicklung von konkreten Rahmenbedingungen für die Bewertung von Umsatz und Rentabilität nach Kunden und Produkten, um Möglichkeiten zur Maximierung der Portfoliorendite zu bestimmen.
Marktanalyse & einstieg
Umfassende Analyse von bestimmten Märkten in Bezug auf Kategoriedynamik, Verbrauchertreiber, Wettbewerbsumfeld, Handelsstruktur, Medienlandschaft und regulatorisches Umfeld, um eine erfolgreiche Positionierung und Strategie für den Markteintritt mit einem Produkt oder einer Marke zu erzielen.
Strategische planung
Entwicklung eines strategischen Fahrplans mit klar definierten Prioritäten für Zielmärkte bzw.-segmente und Erfolgskriterien auf Basis von modellierten 3 bis 5 Jahre Prognosen.
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Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Wir unterstützen Sie mit dem zeitlichbefristeten Einsatz von Führungskräften, um spezifische Probleme zu lösen oder Chancen zu ergreifen.
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Dr. Norbert Troendle
Associate
20 plus years of experience in the area of manufacturing and operations working for companies in Consumer Health and Phatmaceuticals. Experienced leader managing manufacturing sites sites to serve cross-functional matrix organizations in multinational environment.
LATEST POSITIONS
Managing Director & Site Leader for McNeil AB in Helsingborg, Sweden
Senior Director External Operations EMEA for Johnson & Johnson Consumer Health
Senior Director Liquids & Creams Business Unit and Warehouses for Johnson & Johnson in Beerse, Belgium
Head of Technical Operations for Johnson & Johnson in Gurabo, Puerto Rico
Director of Production Pharma, MD&D and Packaging Operations for Johnson & Johnson in Schaffhausen, Switzerland
Manager Quality Control Cleaning Validation for Vetter GmbH, Germany
MAIN AREAS OF EXPERTISE
Pharmaceutical & Consumer Health Manufacturing and Operations
Operations Strategy
Site Audit Readiness for FDA
Process Excellence with focus on Lean
Rainer Smaga
Associate
29 years of experience in the areas of Operations and Quality Assurance developing and implementing strategic initiatives as well as building robust quality systems across manufacturing networks and operating companies.
LATEST POSITIONS
Senior Director Business Quality EMEA for Johnson & Johnson Consumer Health
Senior Director Business Quality & Compliance Strategic Initiatives, Global
Manufacturing Network for Johnson & Johnson Consumer Health
Director Quality, Feminine Care Manufacturing Network for
Johnson & Johnson Consumer Health
Manager Strategic Sourcing & Contract Manufacturing for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Quality Assurance, Strategy and Systems
Process Design
Supplier & Contract Manufacturing Assessment
José Luis Nuñez
Associate
30 years of experience working for healthcare companies both at local and European levels managing technical areas in Regulatory & Medical Affairs as well as leading commercial areas in Professional Marketing, Business Development and Corporate Communications.
LATEST POSITIONS
Head of Professional Marketing Southern Europe for Johnson & Johnson Consumer Health
Head of Corporate Communications Southern Europe for Johnson & Johnson Consumer Health
Head of Regulatory & Medical Affairs Spain for Johnson & Johnson Consumer Health
Head of Regulatory & Technical Spain for GSK
MAIN AREAS OF EXPERTISE
Regulatory & Medical Affairs
Professional Marketing
Corporate Communications
Bernhard Brower
Associate
25 years of experience in Consumer Health & Personal Care in both Europe and North America driving innovation and top line growth through business technology strategy and implementation.
LATEST POSITIONS
CIO EMEA for Johnson & Johnson Consumer Health
CIO North America for Johnson & Johnson Consumer Health
Global Vice President Digital Transformation for Johnson & Johnson Consumer Health
Global Vice President IT R&D, Regulatory Affairs and HCC for Johnson & Johnson Consumer Health
Vice President IT for McNeil OTC Products
MAIN AREAS OF EXPERTISE
Acquisition and Integration of Businesses
Digital Transformation
Business Intelligence
eCommerce
Human Centered Design
Adam Leaf
Associate
Chartered Mechanical Engineer with over 30 years experience working for multinational FMCG and Life Sciences Companies, including Johnson & Johnson, GSK, Diageo and Mars with a focus on Manufacturing, Supply Chain Planning, Product Lifecycle Management and New Product Introduction
LATEST POSITIONS
CEO & Founder, Leaf Consultants Limited
Director R&D Deployment EMEA for Johnson & Johnson Consumer Health
Director R&D Processes & Systems EMEA for Johnson & Johnson Consumer Health
Head of Lifecycle Management Centre of Excellence EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Programme & Project Management
Process Improvement & Optimisation
Master Black Belt in Lean Thinking