Conception organisationnelle et gouvernance
Basé sur des priorités stratégiques et sur l’environnement commercial, revoir la structure et la gouvernance afin de mettre en place un modèle de conception organisationnelle simple et efficace avec des responsabilités, des droits de décision et des liens de collaboration clairs.
La gestion du changement
Approche structurée pour gérer de manière proactive l’impact des stratégies de transformation de l’entreprise à niveau individuel et organisationnel. Soutenir l’encadrement à niveau de: (1) l’articulation et la communication des arguments en faveur du changement, (2) la sensibilisation, l’adhésion et la contribution des personnes au changement et (3) le déploiement de rituels et d’outils appropriés pour faciliter le processus.
Accompagner les chefs d’entreprise et les organisations à atteindre leur plein potentiel.
Cartographie et développement des capacités
Évaluation pour comprendre les forces et les faiblesses des capacités clés pour développer un plan de développement pragmatique basé sur une méthodologie simple et efficace.
Conseil & coaching
Soutien continu ou ponctuel aux dirigeants individuels et/ou aux équipes de direction en tirant parti de l’expertise et de l’expérience de nos associés sur des questions commerciales globales et spécifiques ou sur le développement personnel et des équipes.
PRENEZ CONNAISSANCE DES
EXPERTS EN LA MATIÈRE
Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Margarida Neves
Founding partner
30 years of experience working for Johnson & Johnson in Europe and specially in Southern Europe with focus on unleashing the power of leadership and strategy to transform organizations and drive growth.
LATEST POSITIONS
Area Managing Director Southern Europe for Johnson & Johnson Consumer Health
Managing Director Iberia for Johnson & Johnson Consumer Health
Head of Sales Iberia for Johnson & Johnson Consumer Health
Country Director Portugal for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organisation
Business Strategy
Sales & Marketing
General Management
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
José Manuel Pérez-Espín
Associate
28 years of diverse and rounded experience in Human Resources working to scale up the talent and organizational agenda for multinationals in Consumer Goods and Healthcare.
LATEST POSITIONS
Founder of Spin Your Talent
Human Resources Director Iberia for Actelion
Human Resources Director Iberia for Johnson & Johnson Consumer Health
Human Resources Business Partner Iberia for Diageo
Organization & People Development Manager Latin America & Europe for Diageo
MAIN AREAS OF EXPERTISE
Talent Management
Change Management
Leadership Development
Works Council Negotiation
Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
Stratégie de croissance par catégorie
Aperçu des leviers de la croissance de chaque catégorie basé sur l’analyse de données centrée sur l’action et sur une distillation d’informations qui se traduisent en stratégies et plans efficaces pour réaliser la croissance de l’entreprise.
Exécution parfaite en magasin
Définition de principes d’exécution, de directives et de mesures pour augmenter les ventes et maximiser le retour par point de vente, grâce à la maximisation de l’impact dans l’assortiment, la visibilité et la promotion ou la recommandation (AVP) soutenus par un système de suivi intuitif et facile à utiliser.
Stratégie de mise sur le marché
Mise en place d’une stratégie de canal avec une structure organisationnelle efficace et un plan vers le marché pour atteindre efficacement les clients ainsi que le développement d’un playbook d’activation de marque holistique en ce qui concerne le prix, la promotion, l’assortiment et la visibilité.
Gestion de la croissance des revenus
Examen des principes d’exécution, des directives et des mesures liés aux prix, à la promotion, à l’assortiment et aux investissements commerciaux afin de maximiser l’impact de ces activités à travers les canaux et les zones géographiques.
Efficacité de la force de vente
Examen des paramètres quantitatifs et des pratiques des appels de vente pour améliorer la productivité et l’efficacité grâce au dimensionnement, à l’acheminement et aux routines (scripts) appropriés de la force de vente.
PRENEZ CONNAISSANCE DES
EXPERTS EN LA MATIÈRE
Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
César Val
Associate
Senior FMCG, Beauty & Luxury International Executive with over 20 years of experience, leading multicultural and cross-functional teams in Europe and the Middle East. Brand builder expert, with strong credentials on unleashing value, driving top & bottom-line growth and successfully managing business transformations within complex business scenarios.
LATEST POSITIONS
Founder and Managing Director CEVAL Consulting LLC.
Board Member Puig in Saudi Arabia
General Manager Puig in the Middle East
Commercial Director Puig in Spain
Commercial Director Nutrition & Santé Spain and Portugal
Head of Sales Danone Waters Spain
MAIN AREAS OF EXPERTISE
Strategic Go-to-Market definition
Organizational Transformations
Revenue Growth Management
Sales and Marketing
Rachele Soliera
Associate
30+ years of experience split between commercial leadership roles at Procter & Gamble and Johnson & Johnson, and Independent Management Consulting, Commercial Trainer & Business Facilitator. Certified in very innovative and user-centric methodologies such as LEGO® SERIOUS PLAY®
LATEST POSITIONS
Independent consultant since 2007 working on different markets and categories (focus on Mass Market, Perfumery, Commercial Pharmacy, Optical), with a wide range of customers different in size and nature.
I developed the Sales Design Process®, a unique consultative and experiential Training Program combining specific sales topics with very innovative methodologies and tools.
Sales & Trade Marketing Director Johnson & Jonson Vision Care Italy Sales Director Johnson & Johnson Consumer Health Italy
MAIN AREAS OF EXPERTISE
Business Designer & Strategy Consultant
Sales & Commercial Trainer
Lego® Serious Play®
Concentrer l’action sur des informations basées sur les données, la transformation numérique, les nouveaux territoires d’innovation, la mise sur le marché omnicanal pour relever les nouveaux défis et opportunités.
L'image de marque
Architecture de marque. Examen de la structure et de la segmentation du portfolio de marques en fonction des besoins pertinents des consommateurs, l’évaluation des opportunités et la création d’un plan pour maximiser la valeur de la marque grâce à différentes stratégies telles que le repositionnement de la marque, l’extension de la gamme et le dimensionnement des produits.
Positionnement de la marque. Examen du positionnement de la marque en ce qui concerne la cible, le cadre de référence, les avantages, le point de différenciation, les raisons de croire et les preuves à l’appui, évaluant les opportunités et créant un plan tout au long du marketing mix pour rendre la marque d’autant plus unique et mémorable.
Lancement de produit
Accompagnement du processus de lancement de produit sur une phase spécifique ou tout au long du cycle depuis l’idéation et le développement du concept jusqu’à l’activation sur le marché.
Analyse des données pour des aperçus actionnables
Examen de l’écosystème de données et d’analyse pour mettre en place une stratégie et un plan pour progresser sur les capacités critiques (formation, données, métriques, rapports, systèmes, etc.), augmenter la veille stratégique, installer un marketing basé sur les performances et améliorer le retour sur investissement.
Transformation du marketing numérique
Revue de l’écosystème numérique et opportunité stratégique de mettre en place une stratégie et un plan pour transformer l’efficacité du marketing numérique en termes d’organisation, de capacités, de canaux, de plateformes, de contenu et d’indicateurs de performance.
Mise à niveau marketing professionnel
Révision de l’écosystème professionnel évaluant le rôle des professionnels de santé pour une marque afin de mettre en place une stratégie et un plan pour transformer l’exécution du marketing en termes de capacités, de contenu et de médias.
PRENEZ CONNAISSANCE DES
EXPERTS EN LA MATIÈRE
Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Caroline Stephens
Associate
26 years of experience working for Johnson & Johnson in local, regional and global leadership roles in the areas of Digital & Marketing for Baby Care, Skin Care and overall Consumer Health. Strategic advisor of start-ups and scale-ups across the industries of Technology, Consumer Goods and Consumer Health.
LATEST POSITIONS
Founder, Verve Portfolio Ltd
Senior Director Digital Center of Excellence & Total Brand Experience EMEA for Johnson & Johnson Consumer Health
Regional Leader Digital Council EMEA for Johnson & Johnson Enterprise
Head of BabyCenter EMEA
Marketing Director UK for Johnson & Johnson Consumer Heath
MAIN AREAS OF EXPERTISE
Digital Marketing Transformation
Digital Technology Advising & Coaching
Media Strategy
Ana Gonzalez
Associate
20 years of experience in Media, Marketing and Communications leading media and communications multinational groups to deliver change and innovation for clients such as Mapfre, Tiffany, Tous and Warner Bross.
LATEST POSITIONS
Entrepreneur, Founder of Recordarium
Managing Director Spain for Universal McCann
Managing Director Spain for Initiative
MAIN AREAS OF EXPERTISE
Media Management
Communications
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Passer de la stratégie à l’action
Stratégie et gestion de portfolio
Stratégie de portfolio. Développement d'un cadre spécifique avec des éléments quantitatifs et qualitatifs pour définir les principes de priorisation commerciale et d'allocation des ressources par marques et produits.
Gestion de portefeuille. Développement d'un cadre spécifique évaluant les ventes et la rentabilité par client et par produit afin d'identifier les opportunités pour maximiser le rendement du portfolio.
Analyse et ouverture de nouveaux marches
Évaluation large d'un marché spécifique en ce qui concerne la dynamique des catégories, les facteurs de consommation, l'environnement concurrentiel, la structure commerciale, le paysage médiatique et l'environnement réglementaire afin d'établir un positionnement et une stratégie gagnants pour entrer sur le marché avec un produit ou une marque.
Planification stratégique
Développement d’un plan stratégique avec des définitions claires d'où jouer et comment gagner pour atteindre les objectifs stratégiques et les buts reflétés sur un modèle de prévision de 3 à 5 ans.
PRENEZ CONNAISSANCE DES
EXPERTS EN LA MATIÈRE
Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Fort impact
Pas besoin de temps pour s’échauffer et s’installer.
Concentrez-vous rapidement sur le travail en cours.
Ancienneté
Fonctionnant au niveau du conseil d’administration.
Gravitas & crédibilité. Utilisé pour diriger les unités commerciales, les fonctions et les départements.
Soutenir le client avec une gestion temporaire pour résoudre des problèmes ou des opportunités spécifiques.
Large expertise
Antécédents de réalisation de diverses missions.
La profondeur et l’étendue de leur domaine d’expertise.
Objectif transformationnel
Focus sur le changement, le redressement d’entreprise, la gestion de crise, les transitions.
PRENEZ CONNAISSANCE DES
EXPERTS EN LA MATIÈRE
Dr. Norbert Troendle
Associate
20 plus years of experience in the area of manufacturing and operations working for companies in Consumer Health and Phatmaceuticals. Experienced leader managing manufacturing sites sites to serve cross-functional matrix organizations in multinational environment.
LATEST POSITIONS
Managing Director & Site Leader for McNeil AB in Helsingborg, Sweden
Senior Director External Operations EMEA for Johnson & Johnson Consumer Health
Senior Director Liquids & Creams Business Unit and Warehouses for Johnson & Johnson in Beerse, Belgium
Head of Technical Operations for Johnson & Johnson in Gurabo, Puerto Rico
Director of Production Pharma, MD&D and Packaging Operations for Johnson & Johnson in Schaffhausen, Switzerland
Manager Quality Control Cleaning Validation for Vetter GmbH, Germany
MAIN AREAS OF EXPERTISE
Pharmaceutical & Consumer Health Manufacturing and Operations
Operations Strategy
Site Audit Readiness for FDA
Process Excellence with focus on Lean
Rainer Smaga
Associate
29 years of experience in the areas of Operations and Quality Assurance developing and implementing strategic initiatives as well as building robust quality systems across manufacturing networks and operating companies.
LATEST POSITIONS
Senior Director Business Quality EMEA for Johnson & Johnson Consumer Health
Senior Director Business Quality & Compliance Strategic Initiatives, Global
Manufacturing Network for Johnson & Johnson Consumer Health
Director Quality, Feminine Care Manufacturing Network for
Johnson & Johnson Consumer Health
Manager Strategic Sourcing & Contract Manufacturing for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Quality Assurance, Strategy and Systems
Process Design
Supplier & Contract Manufacturing Assessment
José Luis Nuñez
Associate
30 years of experience working for healthcare companies both at local and European levels managing technical areas in Regulatory & Medical Affairs as well as leading commercial areas in Professional Marketing, Business Development and Corporate Communications.
LATEST POSITIONS
Head of Professional Marketing Southern Europe for Johnson & Johnson Consumer Health
Head of Corporate Communications Southern Europe for Johnson & Johnson Consumer Health
Head of Regulatory & Medical Affairs Spain for Johnson & Johnson Consumer Health
Head of Regulatory & Technical Spain for GSK
MAIN AREAS OF EXPERTISE
Regulatory & Medical Affairs
Professional Marketing
Corporate Communications
Bernhard Brower
Associate
25 years of experience in Consumer Health & Personal Care in both Europe and North America driving innovation and top line growth through business technology strategy and implementation.
LATEST POSITIONS
CIO EMEA for Johnson & Johnson Consumer Health
CIO North America for Johnson & Johnson Consumer Health
Global Vice President Digital Transformation for Johnson & Johnson Consumer Health
Global Vice President IT R&D, Regulatory Affairs and HCC for Johnson & Johnson Consumer Health
Vice President IT for McNeil OTC Products
MAIN AREAS OF EXPERTISE
Acquisition and Integration of Businesses
Digital Transformation
Business Intelligence
eCommerce
Human Centered Design
Adam Leaf
Associate
Chartered Mechanical Engineer with over 30 years experience working for multinational FMCG and Life Sciences Companies, including Johnson & Johnson, GSK, Diageo and Mars with a focus on Manufacturing, Supply Chain Planning, Product Lifecycle Management and New Product Introduction
LATEST POSITIONS
CEO & Founder, Leaf Consultants Limited
Director R&D Deployment EMEA for Johnson & Johnson Consumer Health
Director R&D Processes & Systems EMEA for Johnson & Johnson Consumer Health
Head of Lifecycle Management Centre of Excellence EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Programme & Project Management
Process Improvement & Optimisation
Master Black Belt in Lean Thinking