Struttura organizzativa & governance
Sulla base delle priorità strategiche e dell’organizzazione aziendale, analizziamo la struttura e la governance al fine di impostare un modello di progetto organizzativo agile ed efficace con chiare responsabilità, poteri di decisione e sistemi di collaborazione.
Gestione del cambiamento
Approccio strutturato per gestire in modo proattivo l’impatto delle strategie di trasformazione, a livello individuale e organizzativo. Appoggiamo la direzione nelle seguenti aree: (1) comunicazione delle ragioni che rendono necessario il cambiamento, (2) coinvolgimento e contributo positivo delle persone per poterlo realizzare e (3) sviluppo di sistemi e dotazione di strumenti appropriati per facilitare il processo.
Appoggiamo i leader aziendali e le organizzazioni per raggiungere il loro pieno potenziale.
Mappatura e sviluppo delle competenze
Realizziamo un’analisi per valutare i punti di forza e di debolezza, relativi alle competenze fondamentali, che costituisce la base per poter articolare un piano di sviluppo pragmatico, basato su una metodologia semplice ed efficace.
Consulenza & coaching per i dirigenti
Sostegno continuo o ad-hoc per il singolo dirigente o l’intero gruppo direttivo da parte dei nostri associati su questioni aziendali generali e specifiche o sulla crescita professionale.
I NOSTRI ESPERTI
Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Margarida Neves
Founding partner
30 years of experience working for Johnson & Johnson in Europe and specially in Southern Europe with focus on unleashing the power of leadership and strategy to transform organizations and drive growth.
LATEST POSITIONS
Area Managing Director Southern Europe for Johnson & Johnson Consumer Health
Managing Director Iberia for Johnson & Johnson Consumer Health
Head of Sales Iberia for Johnson & Johnson Consumer Health
Country Director Portugal for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organisation
Business Strategy
Sales & Marketing
General Management
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
José Manuel Pérez-Espín
Associate
28 years of diverse and rounded experience in Human Resources working to scale up the talent and organizational agenda for multinationals in Consumer Goods and Healthcare.
LATEST POSITIONS
Founder of Spin Your Talent
Human Resources Director Iberia for Actelion
Human Resources Director Iberia for Johnson & Johnson Consumer Health
Human Resources Business Partner Iberia for Diageo
Organization & People Development Manager Latin America & Europe for Diageo
MAIN AREAS OF EXPERTISE
Talent Management
Change Management
Leadership Development
Works Council Negotiation
Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
Strategia di crescita della categoria
Identifichiamo gli elementi che generano la crescita della categoria, sulla base dell’analisi dei dati e dei comportamenti dei clienti, e sviluppiamo strategie e piani efficaci per la crescita del business.
Esecuzione perfetta nel punto vendita
Per aumentare le vendite e il ROI per punto vendita, definiamo i principi per l’esecuzione, le linee guida e le metriche, basandoci su uno studio di ottimizzazione dell’assortimento, della visibilità e delle promozioni, che permette un sistema di monitoraggio intuitivo e facile da usare.
Strategia go-to-market
Prepariamo una strategia per canale definendo una struttura organizzativa e una metodologia operativa diretta a raggiungere i clienti in modo efficiente ed efficace. Sviluppiamo un contenitore di gestione della marca in termini di prezzo, promozione, assortimento e visibilità.
Revenue growth management
Revisione dei principi esecutivi, delle linee guida e delle metriche relative al prezzo, alla promozione, all’assortimento e agli investimenti commerciali, al fine di massimizzare l’impatto di queste attività su canali e aree geografiche.
Efficacia della forza vendita
Revisione dei parametri quantitativi e dei processi di vendita per migliorare la produttività e l’efficacia attraverso il giusto dimensionamento, la definizione degli itinerari e la struttura dei contenuti della visita, da parte della forza vendita.
I NOSTRI ESPERTI
Carlos Oliveira
Associate
More than 23 years of experience in senior management positions working in multinational environment across different industries such Consumer Health, Food & Beverages, Retails, Medical Devices and Banking.
LATEST POSITIONS
Managing Director Iberia for Johnson & Johnson Vision Care
Sales Director Spain for Johnson & Johnson Consumer Health
Commercial Director Iberia for Kellogg Company
International & Business Development Director for IFA Buying Group
Customer Lab Executive Director for Evo Banco (Digital Bank)
MAIN AREAS OF EXPERTISE
Sales & Marketing
Digital Transformation
Innovation
Executive and Corporate Coaching
César Val
Associate
Senior FMCG, Beauty & Luxury International Executive with over 20 years of experience, leading multicultural and cross-functional teams in Europe and the Middle East. Brand builder expert, with strong credentials on unleashing value, driving top & bottom-line growth and successfully managing business transformations within complex business scenarios.
LATEST POSITIONS
Founder and Managing Director CEVAL Consulting LLC.
Board Member Puig in Saudi Arabia
General Manager Puig in the Middle East
Commercial Director Puig in Spain
Commercial Director Nutrition & Santé Spain and Portugal
Head of Sales Danone Waters Spain
MAIN AREAS OF EXPERTISE
Strategic Go-to-Market definition
Organizational Transformations
Revenue Growth Management
Sales and Marketing
Rachele Soliera
Associate
30+ years of experience split between commercial leadership roles at Procter & Gamble and Johnson & Johnson, and Independent Management Consulting, Commercial Trainer & Business Facilitator. Certified in very innovative and user-centric methodologies such as LEGO® SERIOUS PLAY®
LATEST POSITIONS
Independent consultant since 2007 working on different markets and categories (focus on Mass Market, Perfumery, Commercial Pharmacy, Optical), with a wide range of customers different in size and nature.
I developed the Sales Design Process®, a unique consultative and experiential Training Program combining specific sales topics with very innovative methodologies and tools.
Sales & Trade Marketing Director Johnson & Jonson Vision Care Italy Sales Director Johnson & Johnson Consumer Health Italy
MAIN AREAS OF EXPERTISE
Business Designer & Strategy Consultant
Sales & Commercial Trainer
Lego® Serious Play®
Con l’obbiettivo di affrontare con successo le nuove sfide e di sfruttare le opportunità emergenti, sviluppiamo un piano l’azione basato sull’analisi dei dati primari e secondari per una trasformazione del marketing digitale, identifichiamo nuovi territori per l’innovazione e nuovi sistemi di interazione omni-canale, con i clienti.
Branding
Architettura della marca. Analisi della struttura e segmentazione dell’assortimento della marca in base alle esigenze di consumo e le opportunità future. Sviluppo di un piano per ottimizzare il valore della marca utilizzando strategie diverse come: il riposizionamento, l’estensione della linea e i formati di prodotto.
Posizionamento della marca. Valutazione del posizionamento attuale della marca per quanto riguarda il target, il mercato competitivo di riferimento, il beneficio, il punto di differenziazione, la giustificazione e credibilità del beneficio. Elaborazione di alternative e sviluppo di un marketing mix diretto a rendere la marca più unica e competitiva.
Lancio di prodotto
Sostegno del processo di lancio del prodotto, in una fase specifica o durante l’intero ciclo dall’ideazione e sviluppo del concetto fino all’attivazione del piano commerciale sul mercato.
Data analytics
Analisi dell’ecosistema di dati finalizzata a impostare una strategia o un piano: per sviluppare le capacità nell’area della formazione, dei dati, delle metriche, del reporting, dei sistemi, ecc., per costruire un sistema di informazioni competitive, per sviluppare un marketing basato sui risultati e sulle metriche e, quindi, migliorare il ROI.
Trasformazione del marketing digitale
Analisi dell’ecosistema digitale e dei dati disponibili per sviluppare una strategia e un piano di trasformazione dell’efficacia del marketing digitale in termini di organizzazione, capacità, canali, piattaforme, contenuti e indicatori di risultato.
Marketing di informazione scientifica
Valutazione dell’importanza e del ruolo degli operatori sanitari nello sviluppo e crescita della marca al fine di creare una strategia e un piano di trasformazione nell’esecuzione del marketing di informazione scientifica, in termini di capacità, contenuti e media.
I NOSTRI ESPERTI
Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Caroline Stephens
Associate
26 years of experience working for Johnson & Johnson in local, regional and global leadership roles in the areas of Digital & Marketing for Baby Care, Skin Care and overall Consumer Health. Strategic advisor of start-ups and scale-ups across the industries of Technology, Consumer Goods and Consumer Health.
LATEST POSITIONS
Founder, Verve Portfolio Ltd
Senior Director Digital Center of Excellence & Total Brand Experience EMEA for Johnson & Johnson Consumer Health
Regional Leader Digital Council EMEA for Johnson & Johnson Enterprise
Head of BabyCenter EMEA
Marketing Director UK for Johnson & Johnson Consumer Heath
MAIN AREAS OF EXPERTISE
Digital Marketing Transformation
Digital Technology Advising & Coaching
Media Strategy
Ana Gonzalez
Associate
20 years of experience in Media, Marketing and Communications leading media and communications multinational groups to deliver change and innovation for clients such as Mapfre, Tiffany, Tous and Warner Bross.
LATEST POSITIONS
Entrepreneur, Founder of Recordarium
Managing Director Spain for Universal McCann
Managing Director Spain for Initiative
MAIN AREAS OF EXPERTISE
Media Management
Communications
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Creare il collegamento tra la strategia e l’azione.
Strategia e gestione dell’assortimento prodotti
Strategia dell’assortimento. Sviluppo di un framework specifico, basato su elementi sia quantitativi che qualitativi, diretto a definire le priorità aziendali e la ripartizione delle risorse per marche e prodotti.
Gestione dell’assortimento. Sviluppo di un framework specifico che valuti le vendite e la redditività per cliente e per prodotto al fine di identificare le opportunità per ottimizzare il profitto.
Selezione dei mercati potenziali e strategie di accesso
Ampia valutazione di un mercato specifico per quanto riguarda: le dinamiche di categoria, le motivazioni dei consumatori, l’ambito competitivo, la struttura commerciale, il panorama dei media e il contesto normativo, per poter definire un posizionamento e una strategia vincenti di entrata nel mercato, con un determinato prodotto o marca.
Pianificazione strategica
Sviluppo di una “roadmap” con chiare definizioni di “where to play” e “how to win” per raggiungere gli obiettivi strategici e numerici basati su un modello di previsione a 3 o 5 anni.
I NOSTRI ESPERTI
Flavio Augusto Penna
Founding partner
25 years of experience in Consumer Health & Personal Care both in Latin America and Europe with focus on driving sustainable business transformation and growth by bridging strategy into action through pragmatic multi-disciplinary approach.
LATEST POSITIONS
Head of Strategy & Marketing Operations EMEA for Johnson & Johnson Consumer Health.
Head of Revenue Growth Management EMEA for Johnson & Johnson Consumer Health.
Head of Marketing Southern Europe for Johnson & Johnson Consumer Health.
Regional Associate Director Strategy & Marketing Services Latin America for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Strategic Planning
Portfolio Management
Marketing Operations
Revenue Growth Management
Marco Cirillo
Founding partner
30 years’ experience in end-to-end purpose led brand/product development and activation in EMEA, Latin America and Asia. Focus on value creation based on thorough understanding and management of the marketing discipline. Insight driven to uncover unmet consumers and customers’ needs in categories such as Consumer Health, Baby Care, Skin Care and Dairy products.
LATEST POSITIONS
Global Vice President Women’s Health for Johnson & Johnson Consumer Health
Regional Director Women’s Health EMEA for Johnson & Johnson Consumer Health
Regional Director Baby Care EMEA for Johnson & Johnson Consumer Health
Head of Marketing Iberia for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Brand positioning, development and architecture
Omnichannel media strategy
Market Entry and roll-out/expansion
Luc Huys
Partner
30 years of experience working for Johnson & Johnson in leadership roles across key markets in Europe. Strong credentials and track record in unleashing value & successfully shaping large transformation & capability acceleration programs.
LATEST POSITIONS
Area Managing Director Northern Europe (UK based) for Johnson & Johnson Consumer Health
Area Managing Director France for Johnson & Johnson Consumer Health
Area Managing Director Central Europe (Germany based) for Johnson & Johnson Consumer Health
Managing Director Benelux for Johnson & Johnson Consumer Health
Global Director Digestive Health Category for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Leadership & Organization
Business Strategy
Sales & Marketing
General Management
Gabrielle Kilpatrick
Associate
25 years of experience in the areas of Consumer Insights & Marketing across multiple leading roles and categories at Johnson & Johnson with passion for uncovering consumer insights to inspire growth driving strategy, brand development and innovation.
LATEST POSITIONS
Strategic Advisor, Insights & Growth Opportunities for FMCG MNCs
Global Director Consumer Insights Feminine Care for Johnson & Johnson Consumer Health
Associate Global Director Consumer Insights Johnson’s Baby & Skin Care for Johnson & Johnson Consumer Health
Regional Marketing Director Johnson’s Skin Care EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Consumer Insights
Innovation
Jaime Veiga
Associate
20 years of experience working for CPG and CHC companies such as Procter & Gamble and Johnson & Johnson with focus on understanding market data and consumers insights in a pragmatic actionable way. Experience not only in Consumer Insights but also in Marketing and R&D.
LATEST POSITIONS
Academic Director Market Research & Consumer Behavior Master at IE University
Head of Consumer Business Intelligence Southern Europe and France for Johnson & Johnson Consumer Health
Senior Manager Market Research Western Europe for Procter & Gamble
Senior Manager Shopper Marketing Spain for Procter & Gamble
MAIN AREAS OF EXPERTISE
Market Research
Consumer Behavior
Neuromarketing
Behavioral Sciences
Innovation
Impatto immediato
Tempi minimi di adattamento alla situazione dell’azienda.
Velocità nel fornire risultati sul progetto definito.
Esperienza
Siamo abituati a operare al livello del Consiglio di Amministrazione.
“Gravitas” e credibilità. Conoscenza profonda nella gestione di “business units”, aree funzionali e sezioni organizzative.
Appoggiamo il cliente con personale direttivo altamente qualificato, contrattato a tempo determinato, per affrontare problematiche specifiche o massimizzare le opportunità congiunturali.
Ampia competenza
Esperienza legata al completamento di un’ampia varietà di incarichi.
Conoscenza profonda e estesa nell’area di competenza.
Orientamento alla trasformazione
Concentrati sul cambiamento, sul miglioramento dei risultati, sulla gestione delle crisi e sulle transizioni organizzative.
I NOSTRI ESPERTI
Dr. Norbert Troendle
Associate
20 plus years of experience in the area of manufacturing and operations working for companies in Consumer Health and Phatmaceuticals. Experienced leader managing manufacturing sites sites to serve cross-functional matrix organizations in multinational environment.
LATEST POSITIONS
Managing Director & Site Leader for McNeil AB in Helsingborg, Sweden
Senior Director External Operations EMEA for Johnson & Johnson Consumer Health
Senior Director Liquids & Creams Business Unit and Warehouses for Johnson & Johnson in Beerse, Belgium
Head of Technical Operations for Johnson & Johnson in Gurabo, Puerto Rico
Director of Production Pharma, MD&D and Packaging Operations for Johnson & Johnson in Schaffhausen, Switzerland
Manager Quality Control Cleaning Validation for Vetter GmbH, Germany
MAIN AREAS OF EXPERTISE
Pharmaceutical & Consumer Health Manufacturing and Operations
Operations Strategy
Site Audit Readiness for FDA
Process Excellence with focus on Lean
Rainer Smaga
Associate
29 years of experience in the areas of Operations and Quality Assurance developing and implementing strategic initiatives as well as building robust quality systems across manufacturing networks and operating companies.
LATEST POSITIONS
Senior Director Business Quality EMEA for Johnson & Johnson Consumer Health
Senior Director Business Quality & Compliance Strategic Initiatives, Global
Manufacturing Network for Johnson & Johnson Consumer Health
Director Quality, Feminine Care Manufacturing Network for
Johnson & Johnson Consumer Health
Manager Strategic Sourcing & Contract Manufacturing for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Quality Assurance, Strategy and Systems
Process Design
Supplier & Contract Manufacturing Assessment
José Luis Nuñez
Associate
30 years of experience working for healthcare companies both at local and European levels managing technical areas in Regulatory & Medical Affairs as well as leading commercial areas in Professional Marketing, Business Development and Corporate Communications.
LATEST POSITIONS
Head of Professional Marketing Southern Europe for Johnson & Johnson Consumer Health
Head of Corporate Communications Southern Europe for Johnson & Johnson Consumer Health
Head of Regulatory & Medical Affairs Spain for Johnson & Johnson Consumer Health
Head of Regulatory & Technical Spain for GSK
MAIN AREAS OF EXPERTISE
Regulatory & Medical Affairs
Professional Marketing
Corporate Communications
Bernhard Brower
Associate
25 years of experience in Consumer Health & Personal Care in both Europe and North America driving innovation and top line growth through business technology strategy and implementation.
LATEST POSITIONS
CIO EMEA for Johnson & Johnson Consumer Health
CIO North America for Johnson & Johnson Consumer Health
Global Vice President Digital Transformation for Johnson & Johnson Consumer Health
Global Vice President IT R&D, Regulatory Affairs and HCC for Johnson & Johnson Consumer Health
Vice President IT for McNeil OTC Products
MAIN AREAS OF EXPERTISE
Acquisition and Integration of Businesses
Digital Transformation
Business Intelligence
eCommerce
Human Centered Design
Adam Leaf
Associate
Chartered Mechanical Engineer with over 30 years experience working for multinational FMCG and Life Sciences Companies, including Johnson & Johnson, GSK, Diageo and Mars with a focus on Manufacturing, Supply Chain Planning, Product Lifecycle Management and New Product Introduction
LATEST POSITIONS
CEO & Founder, Leaf Consultants Limited
Director R&D Deployment EMEA for Johnson & Johnson Consumer Health
Director R&D Processes & Systems EMEA for Johnson & Johnson Consumer Health
Head of Lifecycle Management Centre of Excellence EMEA for Johnson & Johnson Consumer Health
MAIN AREAS OF EXPERTISE
Programme & Project Management
Process Improvement & Optimisation
Master Black Belt in Lean Thinking